![]() ![]() The Bridge of San Luis Rey by Thornton Wilder.The Murder of Roger Ackroyd by Agatha Christie.Five Great Tragedies by William Shakespeare. ![]() The first ten numbered Pocket Book titles published in May 1939 with a print run of about 10,000 copies each: The small format size, 4.25" by 6.5" (10.8 cm by 16.5 cm) and the fact that the books were glued rather than stitched, were cost-cutting innovations. Priced at 25 cents and featuring the logo of Gertrude the kangaroo (named after the mother-in-law of the artist, Frank Lieberman), Pocket Books' editorial policy of reprints of light literature, popular non-fiction, and mysteries was coordinated with its strategy of selling books outside the traditional distribution channels. Penguin's success inspired entrepreneur Robert de Graff, who partnered with publishers Simon & Schuster to bring it to the American market. Lincoln ("Max") Schuster and Leon Shimkin, partners of Simon & Schuster, along with Robert de Graff. The German Albatross Books had pioneered the idea of a line of color-coded paperback editions in 1931 under Kurt Enoch, and Penguin Books in Britain had refined the idea in 1935 and had one million books in print by the following year. Pocket Books produced the first mass-market, pocket-sized paperback books in the United States in early 1939 and revolutionized the publishing industry. ![]() Pocket Books is a division of Simon & Schuster that primarily publishes paperback books. ![]()
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